GROW 2025 Franchise Conference

Monday, March 17, 2025
11:30 AM - 12:30 PM
Check in for GROW 2025
 
Grand Hall
Pick-up Support Center shirt
 
Grand Hall
Support Center Summit Lunch
 
Hall A & B | Brewing Connections
11:30 AM - 3:30 PM
Support Center Summit
 
 
12:00 PM - 8:00 PM
Conference Registration Desk Open
 
Grand Hall
4:00 PM - 5:00 PM
Sponsor Welcome Summit
 
Room 213-214
5:00 PM - 6:00 PM
Franchisee Think Tank
  • Join us for an interactive breakout session designed to foster collaboration and networking among franchisees. This session provides a unique opportunity to connect with fellow franchise owners, share insights, and discuss the challenges and opportunities facing your businesses. Whether you're looking for fresh ideas, seeking advice on overcoming specific hurdles, or simply connecting with peers, this session is your chance to build relationships and gain valuable perspectives from others who understand the unique dynamics of franchising. 
Ballroom A & B
Sharing Solutions for Store Manager
  • This breakout session is all about collaboration and sharing real-world solutions among store managers. It's a chance for you to connect with peers facing similar challenges, exchange valuable insights, and discuss practical strategies for improving store operations. Whether it's boosting team morale, streamlining processes, or enhancing the customer experience, this session fosters open conversation where you can learn from one another's successes and setbacks. Through group discussions and shared experiences, you'll leave with fresh ideas, new connections, and a stronger sense of community to tackle challenges together.
Ballroom C
6:00 PM - 8:00 PM
Welcome Reception in Expo Hall
  • Networking with Sponsors
  • Scooter's Coffee Cup Competition Begins
Hall A & B | Brewing Connections
Tuesday, March 18, 2025
7:00 AM - 8:00 AM
Breakfast in Expo Hall
  • Scooter's Coffee Cup Competition
  • Connect with our sponsors
Hall A & B | Brewing Connections
7:00 AM - 6:00 PM
Conference Registration Desk Open
 
Grand Hall
8:00 AM - 9:30 AM
General Session
  • Brewing Success: A Message from Our CEO
  • The Path to Grow AUV
  • Flavor Forecast: Crafting Future of Our Menu!
Hall C
9:30 AM - 10:00 AM
Break in Expo Hall
  • Scooter's Coffee Cup Competition
  • Connect with our sponsors
Hall A & B | Brewing Connections
10:00 AM - 11:00 AM
General Session
  • Inspiring Smiles: The Art of Giving Impactful Feedback
  • Franchisee Panel
Hall C
11:00 AM - 11:15 AM
Transition to Breakouts
 
 
11:15 AM - 12:00 PM
Beyond the Box: Endcaps & Non-Trad Opportunities
  • A look at brand applications beyond the traditional kiosk and the unique real estate, required due diligence and design elements needed. We will discuss site selection parameters, specific due diligence needs, site and floor plan design as well as construction requirements. 
Room 213-214
Building Vibrant Store Culture: Leadership Strategies for Managers
  • Attendees will learn how to create a positive store culture by focusing on three key areas: new hire experiences, barista morale and customer experience, and protecting store culture. By the end of the session, participants will have practical strategies to boost team morale, improve customer service, and create a thriving store culture.
Ballroom B
Gen Z and Gen Alpha: Shaping the Future of Culture and Consumption
  • Join us as we immerse ourselves in Gen Z and Gen Alpha culture. These digital natives have unique values, short attention spans, and sky-high expectations. In this breakout session, we'll dive into what makes them tick, what keeps them loyal, and how we can authentically connect with the next generation of consumers. Get ready for real-world insights, surprising trends, and strategies that actually work!
Room 210-212
Protecting Your Investment: The "What", "When", and "Why" of Preventative Maintenance
  • Have you ever wondered about the importance of Preventative Maintenance for your Franke equipment? Do you have questions about what happens during a PM visit or how to schedule PMs for your machines? Do you know the question on how to order PMs after your warranty has expired? If so, you're not alone: when surveyed, 37% of Scooter's franchisees feel they lack understanding on these topics.
Hall A & B | Franke Booth
Sip, Savor, Discover: A Coffee Tasting & Cupping Adventure
  • Discover the art of coffee tasting in this immersive cupping session. Guided by experienced coffee experts, you'll explore a variety of coffee origins, roasting styles, and flavor profiles in a hands-on, sensory-driven experience. Learn to identify subtle notes of fruit, chocolate, florals, and more as you develop your palate and gain a deeper appreciation for the craftsmanship behind every cup. This session offers a unique opportunity to connect with all who share our passion for our favorite brews.
Hall A & B | Supply Chain Booth
The Peer Exchange
  • Dive into the dynamic world of peer-to-peer learning in The Peer Exchange. In this session, you'll both submit ideas for discussion and learn invaluable, practical tips from operators and leaders just like you! Whether you're looking to enhance your employee experience, curious about a technical solution, or interested in sharing one of your own successes, this is the place for you.
Ballroom A
Understanding Your Financials: A Hands-On Guide for Financial Success
  • Ready to take the mystery out of your profit-and-loss statements? In this fun, easygoing 45-minute session, we'll walk through the essential components of your financials—focusing on real-world tips for Scooter's franchises. From decoding P&Ls to identifying action steps that drive better results, you'll leave feeling more confident about reading and leveraging your financial statements. Whether you're a financial newbie or looking for a quick refresher, come discover how to put your numbers to work for you. Stick around afterward to keep the conversation going at our booth, where we'll be happy to answer any additional questions throughout the GROW Conference.
Room 215-216
12:00 PM - 1:15 PM
Lunch in Expo Hall
  • Scooter's Coffee Cup Competition
  • Connect with our sponsors
Hall A & B | Brewing Connections
1:15 PM - 2:00 PM
Brewing Success: Crafting Positive Employee Relations and Managing HR Complexities
  • HR can feel like juggling hot coffee cups—messy if you're not prepared! This upbeat session will serve up fresh, practical tips for navigating the complex world of employee relations. From diffusing workplace drama to staying cool under compliance pressure, we'll explore how to keep your HR game strong and your workplace thriving. Expect a lively discussion, real-world examples, and a few laughs as we tackle the tricky stuff together—because creating a positive workplace shouldn't be a grind!
Room 213-214
Brewing the Best: Recruiting Practices to Perk Up Your Talent Game
  • Just like crafting the perfect cup of coffee, great recruiting requires the right blend of strategy, creativity, and precision. In this session, we'll explore the freshest recruiting best practices that will energize your hiring process. From sourcing top-tier talent to creating an irresistible candidate experience, you'll walk away with the tools to brew up a stronger team—one hire at a time.
Room 215-216
Built to Lead Strong Teams: Training as a Daily Habit
  • This session will help store managers embrace their role as daily trainers by creating a culture of continuous learning. Through hands-on activities and discussions, participants will practice effective training techniques and develop skills to coach and support their teams in every interaction. By the end, they'll feel confident incorporating training into their daily routines to build stronger, more capable teams.
Ballroom B
Protecting the Brand — Don't Spill the Beans
  • In the world of great coffee and bold ideas, protecting the brand is as essential as brewing the perfect cup. This breakout session will dive into how even small slips—like a misplaced comment or accidental leak—can cause a latte trouble for our reputation, which in turn hurts the value of your business. Join us for an engaging discussion as we explore ways to keep internal chatter secure, share consistent messaging, and ensure every team member is a true brand champion. Walk away with some tools in your toolkit around confidentiality, social media and simple strategies that can kelp us keep secrets safe.
Ballroom C
Protecting Your Investment: The "What", "When", and "Why" of Preventative Maintenance
  • Have you ever wondered about the importance of Preventative Maintenance for your Franke equipment? Do you have questions about what happens during a PM visit or how to schedule PMs for your machines? Do you know the question on how to order PMs after your warranty has expired? If so, you're not alone: when surveyed, 37% of Scooter's franchisees feel they lack understanding on these topics.
Hall A & B | Franke Booth
Sip, Savor, Discover: A Coffee Tasting & Cupping Adventure
  • Discover the art of coffee tasting in this immersive cupping session. Guided by experienced coffee experts, you'll explore a variety of coffee origins, roasting styles, and flavor profiles in a hands-on, sensory-driven experience. Learn to identify subtle notes of fruit, chocolate, florals, and more as you develop your palate and gain a deeper appreciation for the craftsmanship behind every cup. This session offers a unique opportunity to connect with all who share our passion for our favorite brews.
Hall A & B | Supply Chain Booth
The Peer Exchange
  • Dive into the dynamic world of peer-to-peer learning in The Peer Exchange. In this session, you'll both submit ideas for discussion and learn invaluable, practical tips from operators and leaders just like you! Whether you're looking to enhance your employee experience, curious about a technical solution, or interested in sharing one of your own successes, this is the place for you.
Ballroom A
2:00 PM - 2:15 PM
Transition to General Session Breakouts
 
 
2:15 PM - 3:15 PM
General Session for Franchisees and Multi-Unit Leaders
  • Building Profit Pathways: Transform Costs into Savings
  • Ready, Set, Grow!
Hall C
Ops Genius Bar: Store Manager Panel
  • As Scooter's Coffee continues to grow at an exciting pace, store managers play a critical role in shaping the guest experience, maintaining operational efficiency, and leading high-performing teams. In this engaging panel discussion, experienced store managers from across the country will share real-world insights on what's working, what challenges they've overcome, and how they're delivering an amazing guest experience each and every day. From staffing strategies to speed-of-service improvements, this candid conversation will provide actionable takeaways for managers at all levels. Bring your questions and get ready to gain valuable perspectives from those who are in trenches every day, helping drive our brand's success!
Ballroom A
3:15 PM - 3:30 PM
Transition to General Session
 
 
3:30 PM - 4:30 PM
General Session
  • Topping Up the Topline: Basics Built for Growth
  • Espresso Yourself: A Fireside Chat with our Co-Founders
Hall C
4:30 PM - 6:00 PM
Reception in Expo Hall
  • Scooter's Coffee Cup Competition
  • Connect with our sponsors
Hall A & B | Brewing Connections
6:00 PM
Evening is free to enjoy Omaha with your team
 
 
Wednesday, March 19, 2025
7:00 AM - 8:00 AM
Breakfast in Expo Hall
  • Scooter's Coffee Cup Competition
  • Connect with our sponsors
Hall A & B | Brewing Connections
7:00 AM - 7:30 PM
Conference Registration Desk Open
 
Grand Hall
8:00 AM - 9:30 AM
General Session
  • Built for the Future: Branding Beyond Limits
  • Winning with Mobile App & Loyalty 2.0
  • Driving Excellence: Supply Chain Insights & Driver of the Year Celebration
Hall C
9:30 AM - 10:00 AM
Break in Expo Hall
  • Scooter's Coffee Cup Competition
  • Connect with our sponsors
Hall A & B | Brewing Connections
10:00 AM - 10:45 AM
Brewing Success: Crafting Positive Employee Relations and Managing HR Complexities
  • HR can feel like juggling hot coffee cups—messy if you're not prepared! This upbeat session will serve up fresh, practical tips for navigating the complex world of employee relations. From diffusing workplace drama to staying cool under compliance pressure, we'll explore how to keep your HR game strong and your workplace thriving. Expect a lively discussion, real-world examples, and a few laughs as we tackle the tricky stuff together—because creating a positive workplace shouldn't be a grind!
Room 213-214
Brewing the Best: Recruiting Practices to Perk Up Your Talent Game
  • Just like crafting the perfect cup of coffee, great recruiting requires the right blend of strategy, creativity, and precision. In this session, we'll explore the freshest recruiting best practices that will energize your hiring process. From sourcing top-tier talent to creating an irresistible candidate experience, you'll walk away with the tools to brew up a stronger team—one hire at a time.
Room 215-216
Built to Lead Strong Teams: Training as a Daily Habit
  • This session will help store managers embrace their role as daily trainers by creating a culture of continuous learning. Through hands-on activities and discussions, participants will practice effective training techniques and develop skills to coach and support their teams in every interaction. By the end, they'll feel confident incorporating training into their daily routines to build stronger, more capable teams.
Ballroom B
Loyalty 2.0
  • Take this opportunity for a deeper dive into the specific changes coming to the Scooter's Coffee loyalty program. This session will go into detail on key new program features and terms. There will also be an opportunity to ask any questions you may have regarding the loyalty program and strategy.
Ballroom C
Protecting the Brand — Don't Spill the Beans
  • In the world of great coffee and bold ideas, protecting the brand is as essential as brewing the perfect cup. This breakout session will dive into how even small slips—like a misplaced comment or accidental leak—can cause a latte trouble for our reputation, which in turn hurts the value of your business. Join us for an engaging discussion as we explore ways to keep internal chatter secure, share consistent messaging, and ensure every team member is a true brand champion. Walk away with some tools in your toolkit around confidentiality, social media and simple strategies that can kelp us keep secrets safe.
Ballroom A
Protecting Your Investment: The "What", "When", and "Why" of Preventative Maintenance

Have you ever wondered about the importance of Preventative Maintenance for your Franke equipment? Do you have questions about what happens during a PM visit or how to schedule PMs for your machines? Do you know the question on how to order PMs after your warranty has expired? If so, you're not alone: when surveyed, 37% of Scooter's franchisees feel they lack understanding on these topics.

Hall A & B | Franke Booth
Sip, Savor, Discover: A Coffee Tasting & Cupping Adventure
  • Discover the art of coffee tasting in this immersive cupping session. Guided by experienced coffee experts, you'll explore a variety of coffee origins, roasting styles, and flavor profiles in a hands-on, sensory-driven experience. Learn to identify subtle notes of fruit, chocolate, florals, and more as you develop your palate and gain a deeper appreciation for the craftsmanship behind every cup. This session offers a unique opportunity to connect with all who share our passion for our favorite brews.
Hall A & B | Supply Chain Booth
10:45 AM - 11:00 AM
Transition to Breakouts
 
 
11:00 AM - 11:45 AM
Beyond the Box: Endcaps & Non-Trad Opportunities
  • A look at brand applications beyond the traditional kiosk and the unique real estate, required due diligence and design elements needed. We will discuss site selection parameters, specific due diligence needs, site and floor plan design as well as construction requirements. 
Room 213-214
Building Vibrant Store Culture: Leadership Strategies for Managers
  • Attendees will learn how to create a positive store culture by focusing on three key areas: new hire experiences, barista morale and customer experience, and protecting store culture. By the end of the session, participants will have practical strategies to boost team morale, improve customer service, and create a thriving store culture.
Ballroom B
Gen Z and Gen Alpha: Shaping the Future of Culture and Consumption
  • Join us as we immerse ourselves in Gen Z and Gen Alpha culture. These digital natives have unique values, short attention spans, and sky-high expectations. In this breakout session, we'll dive into what makes them tick, what keeps them loyal, and how we can authentically connect with the next generation of consumers. Get ready for real-world insights, surprising trends, and strategies that actually work!
Room 210-212
Loyalty 2.0
  • Take this opportunity for a deeper dive into the specific changes coming to the Scooter's Coffee loyalty program. This session will go into detail on key new program features and terms. There will also be an opportunity to ask any questions you may have regarding the loyalty program and strategy.
Ballroom C
Protecting Your Investment: The "What", "When", and "Why" of Preventative Maintenance
  • Have you ever wondered about the importance of Preventative Maintenance for your Franke equipment? Do you have questions about what happens during a PM visit or how to schedule PMs for your machines? Do you know the question on how to order PMs after your warranty has expired? If so, you're not alone: when surveyed, 37% of Scooter's franchisees feel they lack understanding on these topics.
Hall A & B | Franke Booth
Sip, Savor, Discover: A Coffee Tasting & Cupping Adventure (Clone)
  • Discover the art of coffee tasting in this immersive cupping session. Guided by experienced coffee experts, you'll explore a variety of coffee origins, roasting styles, and flavor profiles in a hands-on, sensory-driven experience. Learn to identify subtle notes of fruit, chocolate, florals, and more as you develop your palate and gain a deeper appreciation for the craftsmanship behind every cup. This session offers a unique opportunity to connect with all who share our passion for our favorite brews.
Hall A & B | Supply Chain Booth
Understanding Your Financials: A Hands-On Guide for Financial Success
  • Ready to take the mystery out of your profit-and-loss statements? In this fun, easygoing 45-minute session, we'll walk through the essential components of your financials—focusing on real-world tips for Scooter's franchises. From decoding P&Ls to identifying action steps that drive better results, you'll leave feeling more confident about reading and leveraging your financial statements. Whether you're a financial newbie or looking for a quick refresher, come discover how to put your numbers to work for you. Stick around afterward to keep the conversation going at our booth, where we'll be happy to answer any additional questions throughout the GROW Conference.
Room 215-216
11:45 AM - 1:00 PM
Lunch in Expo Hall
  • Scooter's Coffee Cup Competition
  • Connect with our sponsors
Hall A & B | Brewing Connections
1:00 PM - 2:10 PM
General Session - Built is: How Courage Drives Thriving Teams and Profitable Growth - Nicole Bianchi
 
Hall C
2:30 PM - 3:30 PM
Scooter's Coffee Cup Finals
 
Hall A & B | Brewing Connections
5:00 PM - 9:30 PM
Red Carpet Honors: Celebrating Excellence in Style
  • 5:00 PM - 6:00 PM — Cocktail Reception with B2wins the Violin Twins
  • 6:00 PM - 6:45 PM — Awards
  • 6:45 PM - 9:30 PM — Dinner with Music and Dancing by Downtown Collective
Grand Ballroom